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Sejak 2019 Appsensi telah dipercaya dalam membantu HRD untuk mengelola SDM dan Karyawan.

Category: Business Strategy

Brand management

Brand Management Yang Baik untuk Bisnis Anda

Juni 29, 2022

Dalam pengelolaan bisnis, tentunya keinginan agar brand terkenal dan diingat oleh banyak orang menjadi tujuan utama. Untuk itu diperlukan sebuah strategi pemasaran yang sesuai yaitu Brand Management.  Brand management adalah sebuah strategi pemasaran untuk meningkatkan nilai dari suatu lini produk atau brand dari waktu ke waktu dimulai dari proses menciptakan, merancang dan memelihara merek secara […]

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What Is Strategic Management and Its Benefits

Introduction to Strategic Management and Its Benefits

Mei 9, 2022

In the previous blog, we explained what strategic planning is. Today, we are going to discuss strategic management.  As we have mentioned in the previous blog, strategic management is different from strategic planning. Strategic management is the implementation of a strategic plan. Strategic management helps a company to ensure its operations and resources allocation is […]

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Building A Good and Positive Business Culture

Building A Good and Positive Business Culture

April 19, 2022

What is business culture? Business culture is one of the key factors when employees look for new jobs. Not only salaries, benefits, and growth opportunities, but also employees believe that business culture is important. Understanding the culture of the company helps to focus on the company’s values, missions, and goals and foster a positive workplace […]

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branding-strategy-visualizations

6 Cara menemukan Brand Strategy yang tepat

April 13, 2022

Bagaimana mengidentifikasi sebuah brand strategy atau strategi merek yang sukses mencakup misi brand atau merek, janji kepada pelanggan, dan bagaimana sebuah merek dapat dikomunikasikan secara baik? Yang perlu diketahui strategi sebuah brand atau kegiatannya branding bukan hanya mencangkup jumlah presepsi terhadap logo, palet warna (KV) atau tampilan dari situs web Anda. Lebih dari itu meskipun elemen kreatif ini juga merupakan […]

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How Much Do You Know About Strategic Planning?

How Much Do You Know About Strategic Planning?

April 4, 2022

All businesses have a vision or goals they want to achieve. With the achievement of its goals and objectives, a company can then call itself a successful company.  To create or list out your goals or objectives that you plan to achieve in a certain period in the future, or to create an action plan […]

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Market Research 101: The Ultimate Guide for Your Business

Market Research 101: The Ultimate Guide for Your Business

April 1, 2022

Do you want to figure out why your customers aren’t buying your products? Do you want to present a new product, service, or even a marketing campaign to your consumers but aren’t sure what they want? If the answer to those questions is yes, then the only way to accomplish them is to ask your […]

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Understanding Corporate Strategy, How Important Is It?

Maret 23, 2022

When running a business, a company must have a clear vision. The vision itself describes the long-term goals of a company that needs to be strategically planned to be achieved. To be able to achieve the company’s vision, a corporate strategy is needed so that you can achieve success. Let’s follow this article to find […]

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Knowing About Competitive Advantage for Your Business

Knowing About Competitive Advantage for Your Business

Maret 21, 2022

Competitive advantage refers to a factor that allows the company to produce services or products that are more affordable or of better quality than your competitors. Competitive advantage is very important for companies. By having a competitive advantage, companies could continue to increase sales, retain loyal customers, create innovations, and generate greater income. Those factors […]

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