Our Blog

Juni 29, 2022

Dalam pengelolaan bisnis, tentunya keinginan agar brand terkenal dan diingat oleh banyak orang menjadi tujuan utama. Untuk itu diperlukan sebuah strategi pemasaran yang sesuai yaitu Brand Management.  Brand management adalah sebuah strategi pemasaran untuk meningkatkan nilai dari suatu lini produk atau brand dari waktu ke waktu dimulai dari proses menciptakan, merancang dan memelihara merek secara […]

Mei 9, 2022

In the previous blog, we explained what strategic planning is. Today, we are going to discuss strategic management.  As we have mentioned in the previous blog, strategic management is different from strategic planning. Strategic management is the implementation of a strategic plan. Strategic management helps a company to ensure its operations and resources allocation is […]

April 19, 2022

What is business culture? Business culture is one of the key factors when employees look for new jobs. Not only salaries, benefits, and growth opportunities, but also employees believe that business culture is important. Understanding the culture of the company helps to focus on the company’s values, missions, and goals and foster a positive workplace […]

April 13, 2022

Bagaimana mengidentifikasi sebuah brand strategy atau strategi merek yang sukses mencakup misi brand atau merek, janji kepada pelanggan, dan bagaimana sebuah merek dapat dikomunikasikan secara baik? Yang perlu diketahui strategi sebuah brand atau kegiatannya branding bukan hanya mencangkup jumlah presepsi terhadap logo, palet warna (KV) atau tampilan dari situs web Anda. Lebih dari itu meskipun elemen kreatif ini juga merupakan […]

April 4, 2022

All businesses have a vision or goals they want to achieve. With the achievement of its goals and objectives, a company can then call itself a successful company.  To create or list out your goals or objectives that you plan to achieve in a certain period in the future, or to create an action plan […]

April 1, 2022

Do you want to figure out why your customers aren’t buying your products? Do you want to present a new product, service, or even a marketing campaign to your consumers but aren’t sure what they want? If the answer to those questions is yes, then the only way to accomplish them is to ask your […]

Maret 23, 2022

When running a business, a company must have a clear vision. The vision itself describes the long-term goals of a company that needs to be strategically planned to be achieved. To be able to achieve the company’s vision, a corporate strategy is needed so that you can achieve success. Let’s follow this article to find […]

Maret 21, 2022

Competitive advantage refers to a factor that allows the company to produce services or products that are more affordable or of better quality than your competitors. Competitive advantage is very important for companies. By having a competitive advantage, companies could continue to increase sales, retain loyal customers, create innovations, and generate greater income. Those factors […]